Week 12 Part A: Using Business Specific Online Tools
There are a lot of tools you can use to elevate your business to the next level. I am not a big fan of TikTok but I can't deny that it is a great tool to use because of the reach it has with the youth and even adults. For my business I might consider creating a TikTok to promote my business and food. The one creator I can think of that used this platform to catapult his business is Sally slices. Sal took over his parents restaurant and took it to the next level. The way he did this was with the help of TikTok, he made a lot of short reels of his restaurant paired with music and it was a big hit. He got so popular that he has been featured on Dave Pourtnoy from bar-stool pizza reviews videos on YouTube. He was also recently on the first we feast YouTube channel where he was a guest making pizzas. Sally slices is not the only person to make a career from TikTok but that guy who drank the cranberry juice skateboarding to a Fleetwood Mac song also made some money from TikTok. The second online tool that I would use for my business would be Yelp, there are many reasons why I would use their platform. The biggest reason why I would use Yelp is they are a great platform for your consumers to express how they feel about your business. If you are doing a great job you have nothing to worry about and can expect a lot of positive reviews. Those positive reviews can help propel your business forward. Also a lot of people that are not from the area use Yelp to help them find new restaurants, this opens you up to a bigger market of people who are not from the area. The last tool I would use is google, the reason why I would make a google business account is for one simple reason, everyone uses Google! Putting my business on Google will probably bring the most eyes to my business, which is something I want. Those the the online tools I would use to connect my business with a lot of people.
Hey Emanuel! It was exciting to hear about the TikTokers who had monetary gains from making posts that got traction. You and I both have food based businesses, so it was great to read your input on how to use Yelp. In addition to the notoriety a business can gain from the site, I also thought the ability to reply to customer reviews was a powerful tool for businesses. It lets you communicate directly with customers and address any concerns or suggestions they have for you. Good Job!
ReplyDeleteHi there! I use tik tok for my business personally and we have recieved a ton of positive feedback! We are a small local bagel shop, just opened, and our first Tik Tok video recieved 3000 views! It was crazy and I highjly recommend looking into it:)
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