Week 4 Part B: Defining Your Target Market
The name of my business will be called Dojos Taco stand. I want it to be a pop up taco stand. Instead of having a store front, I want to be able to be mobile. This is not a real business, I am just creating it for class. I do eventually want to have my own business in this field. I also want to have my own clothing brand in the future. My family has always had their own businesses in different fields. I plan on following in their footsteps.
I want my business to be local, primarily staying in north county. I would eventually like to branch out to parts of San Diego like Balboa park or Barrio Logan. I think my perfect customer would be anybody that is heavy on social media. The reason why I say this, is because I want them to re-post and tag my business so I get more views. I think the bigger social media presence I have the better it would be for my business. More eyes means more potential customers. But to be honest I think anybody that gives my restaurant a try is a good thing. I just hope they do not leave a bad review on yelp because that can hurt my business. Overall I just want to grow a big following online. I think more followers online means more money in the long run.
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